So, since people use the Internet, the most important component must be its usability. Yet, most Web designers spend most of their energy on the appearance of a site, without much regard for its usability.
The tips in this section will help you create a more efficient and effective Web site, which in turn will provide a more satisfying user experience.
You'll discover:
- how to avoid common usability pitfalls
- how to conduct your own usability testing
- real-life case studies of how usability studies have helped well-known Web sites improve customer satisfaction and profitability
For Web designers and developers, the following chapters will help you produce more effective and efficient Web sites than those of your competitors.
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